Mission

Patient Enrollment Advisors bridges the gap between patients and healthcare solutions through compassionate engagement and strategic innovations. We support the healthcare industry, from clinical trials to consumer health products, by engaging with existing and prospective patients in a meaningful and authentic way.

 

David Sall / CEO

David Sall is a seasoned marketing and engagement specialist with a focus on the healthcare industry.  Recognizing a need for a patient-focused approach in clinical trials, David founded Patient Enrollment Advisors (PEA). Under his 10 year leadership, PEA emphasizes compassionate engagement and strategic innovation to connect patients with healthcare solutions. David is also the co-creator of the Participant Engagement Awards, highlighting innovation in participant engagement within clinical research. 

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Wendi Caplan-Carroll / COO

Wendi Caplan-Carroll brings nearly three decades of leadership in sales, operations, and marketing across healthcare, medical devices, and consumer engagement. As Chief Operating Officer at Patient Enrollment Advisors, she ensures the company's patient-first approach is effectively implemented across all initiatives.

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Laurel Keith / Media Director

Laurel Keith has over 25 years of media expertise, having worked with companies across the healthcare spectrum. As an agency leader, she has managed all aspects of media campaigns, developing integrated management systems for results-based marketing. Laurel has also designed unique programs to enhance media and talent selection for personality endorsements. Her experience includes speaking engagements at the RAB, the ARF, and various industry forums, showcasing her thought leadership in the field.